Marketing Department General Overview

SEO-specialist

SEO-specialist is a marketing professional who uses research and analysis to improve a website's ranking on search engines like Google. They find the most popular and relevant keywords used in search engine queries and insert them into websites, helping search engines find those sites and display them to web users.

 What SEO-specialists in Sure Lock & Key deal with?

• Competitors audit and research

• Make a new clusters of keywords for semantic core

• Find critical issues on site (and swipe them to the IT-department to fix)

• Check a statistics of keywords position

• Make position of keywords more higher (from top 20-100 to top 1-20)

• Finding images for blog posts, locations and all other texts on the website

• Adding blogposts and location on the website

• Monitoring indexing status of pages and push new pages to index

For copywriters:

• Search of new topics for blog

• Creating technical tasks

• Finding out the seo requirements for texts for social media

For SMM:

• Research and select platforms for smm

• Creating a schedule of posting on social media

• Finding out the seo requirements for social media

Cooperation with other departments:

• Developers team: sending seo issues to fix, setting tasks for uploading new content for the websites

• Designers team: sending texts and images to create designs for new web pages.

What skills does a person need to be a seo-specialist?

• Analytics skills (to analyze and review websites and optimize them for search engines)

• Critical skills (to increase traffic, develop content with appropriate keywords and phrases)

• Technical & programming skills

• Research skills

Tools SEO use:

SMM - is a marketing communications professional who creates content, communicates with an audience through social media and implements digital marketing strategies over an organization's social media profiles.

 SMM Team Lead responsibilities:

• Managing team’s work/distributing tasks;

• Trainings/onboarding for newcomers;

• Content plans for all social media platforms (all projects); - checking/creating.

• Check pictures/videos for all social media.

• GMB (opening locations, verification process, work w/ Workiz (buy phone numbers for new GMB’s location or for social media platforms));

• GLS - upload pictures, add service areas

• Communication w/ owners regarding work’s pictures/videos, product posts information, etc

• Checking progress for all platforms; - analytic, find updates (SMM Tools, checking the most popular things for each platform and implement them in our work), creating schedules for posts.

• SMM strategy;

• Website updates (reviews links);

• Use analytics tools to gauge the success of campaigns.

• Reviews - GMB, Facebook, GLS (communication w/ review guys, update dates for reviews, add links to the documents w/ location(pages)) ;

• Tasks regarding reviews for office in Georgia (Margi - contact person)

• Main updates about social media;

• Work w/ Copywriters, SEO, Designers, System Administrator, Dispatch Department (reviews, messages, emails), HR

• Work with Local Viking program

• Any other tasks from Jacob/Executive Management

Social Media Assistants/Specialists

• Posts for platforms (GMB, Instagram, Pinterest, LinkedIn, Medium, YouTube, Quora, TikTok, Reddit, Meta), for all projects - SLK, UAD, A1D, Sinai IL, Strike pros. +VETGD

• Creating content plans;

• Check messages on GMB;

• Analytics (all platforms)

• Adding pictures for GMB Sure Lock & Key+UAD (every week) and adding product post (1/month)

• increasing followers for each social network;

• Writing texts for Instagram (SLK, UAD, A1D, SLK Career), Pinterest UAD, SLK)

• SMM strategy;

• Updates about social media;

• Tasks from Team Lead

Cooperation with other departments:

• Developer’s team: sending tasks for uploading new social media’s links for the website, creating file with links.

• Copywriters team: sending tasks for writing textual content for different social media.

• Designers team: sending all necessary information (location’s links, addresses) to add for the website

• SEO team: cooperation regarding social media requirements; sending task for adding new locations for the website

• Dispatch team: sending negative reviews for checking; sending messages for replying.

• HR team: all tasks regarding social media

• Executive Management: tasks about documentation

What skills does a person need to be a smm-specialist?

• Analytical skills (to analyze competitors, information  flows)

• Research skills to get the needed information quickly.

• The ability to use Google Docs, Google Sheets, and/or Microsoft Office.

• Creativity

• Writing ability

• Aptitude to learn

• Flexibility

• Strategic thinking

• Marketing (understanding of basic marketing principles)

• Multi-tasking

Graphic Designer

• Creating and maintaining a visual style for social media: pictures and videos materials for projects (UAD, A1D, SureLock, Strike pros, Sinai IL) for different social platforms (GMB, Instagram, Facebook, Linkedin, Pinterest, YouTube)
•  Brand book updating
• Creating and lead brand merch (office card, shopper, notebook act)

Copywriter

Creating all the textual content we post on the websites (SLK, Up&Down, A1), social media (SLK, Up&Down, A1, Strike Pros, Sinai Hotel, High Security Keys), and reviews (SLK, Up&Down, A1).

Copywriters Team Lead

• Managing team’s work/distributing tasks

• “Taking care of texts” (keeping a record, sending to Robert, preparing for posting)

• Communication with Robert/SMM/designers/SEO…and whomever we need to get the text posted

• Checking texts for our websites/writing texts for our websites

• Checking texts for our social media/writing texts for our social media

• Checking texts on Figma

• Creating protocols for different text types writing

• Newcomers training

• Writing reviews

• Any other tasks from executive management/Jacob/Robert

Seo-Copywriters

• Writing texts for social media

• Writing texts for the websites

• Checking others texts

• Writing reviews

Linkbuilder

• Make a new clusters of keywords for semantic core;

• Check a statistics of keywords position 

• Make position of keywords more higher (from top 20-100 to top 1-20)

• Linkbuilding (new platforms for posting, outreach, registration)

• E-mail for guest posting etc

For copywriters

• Search of new topics for blog

• Creating technical tasks

• Finding out the seo requirements for texts for social media

For SMM

• Finding out the seo requirements for social media 

Cooperation with other departments:

• Designers team: checking texts on Figma, creating text for buttons, CTA, headlines, etc., according to design needs; providing designers with texts for new pages.
•  SEO team: creating texts according to SEO technical tasks, technical tasks discussions, old text updates, etc.
•  SMM team: providing them with textual content for different social media.
•  QA team: assisting with correcting grammar mistakes and creating better names and/or collocations for websites/services (only sometimes).

What skills does a person need to possess to be a good SEO copywriter?

 Basic SEO skills (what are keywords, main HTML tags, understanding when and where to put keywords, understanding how Google search works, etc.).

•  Impeccable English.
•  Analytics skills to understand what data would be relevant and irrelevant for use in a text.
•  Research skills to get the needed information quickly.
•  Writing skills to provide potential readers with text that is easy and enjoyable to read, concise and comprehensive, and, at the same time, satisfies Google requirements.
•  The ability to use Google Docs, Google Sheets, and/or Microsoft Office.
•  The ability to "read" SEO technical tasks.

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