SMM (Social Media Marketing) — promotion of a company, brand or product through social networks.
AIDA (A — Attention, I — Interest, D — Desire, A — Action) — a concept, which describes a standard model of a buyer’s behavior: attention, interest, desire, action.
CTA — call to action. For instance: “Subscribe to our account”.
Clickthrough Ad – A clickthrough ad is where a user once clicks on an ad is redirected to the advertiser’s website. It is the most common way of social media marketing.
LAL (look-alike) — technology on social networks that analyses the users’ behavior and finds similarities. For example, you can download customer data, and the system will find those who perform similar actions (interested in the topic of motherhood, cars, etc.).
KPI (Key Performance Indicators) — criteria by which the success of an advertising campaign is evaluated. KPIs are determined before the advertising starts running. For example, by the end of an ad campaign, a video should have at least 150 views and 500 clicks.
SFS (Shout out for shout out ) — mutual promotion on Instagram, when users advertise each other on their accounts.
UTM-link — a variable that is added to the link of the advertised page of the site and allows you to track the source of traffic.
Autofunnel (sales funnel) — the path of a customer from the first acquaintance with the product or company till the purchase. The principles of the autofunnel are formulated in the concept of AIDA (mentioned above).
Auto-posting — automatic posting on your account or on the community wall.
Account — a page on a social network (for example, Facebook or Instagram) with the user’s personal data, photos, videos.
Activity (interaction) — any actions of the subscribers under a post in social networks: like, repost, comment. This is one of the main SMM metrics.
Retargeting base — a list of users who have interacted with the company. For example, the base includes those who went to the profile or watched a video, as well as users who have been collected by parsing, for example, in the “Cerebro” or TargetHunter programmes.
Virality — a way of free content distribution through reposts.
Viral outreach — the number of unique users who viewed the repost. For example, if a group subscriber made a repost, its audience outreach would be considered viral.
Vlog — a blog with video content.
Content — material that is placed on social networks, for example, a photo or a video.
Content marketing — a set of activities that help to create and place useful materials for the target audience. The task of content marketing is to involve users in interacting with the brand and encourage them to perform target actions (for example, share their contact info or make an order).
Content plan — schedule of content publication on social networks.
Like — button in the form of a heart, which indicates that the user likes the content.
Landing — a single-page website, a page for selling the product. On this page, users can order goods or leave their contact data.
Landing pages are created in special website-designers (WordPress, Bitrix24, Tilda and others).
Lead — a potential customer who shared their contact details or made a request.
Offer — a limited-time offer of the company. For example: “Leave a request for the manufacture of furniture and get a 25% discount.”
Outreach — the number of unique users who viewed the ad. For example, if one ad was shown to one user 3 times, the outreach is 1.
Advertising office — a place of advertising management, where advertisements are created, edited and analyzed.
Ranking Factors - describes the criteria applied by search engines when evaluating web pages in order to compile the rankings of their search results.
Repost — republication of a post from a community or from the page of another user.
Retargeting — a tool that allows you to show ads to people who have already interacted with the site or company profile, for example, to those who visited the landing page.
Support — support service.
Traffic — referrals of users to the site or community.
Unique Selling Proposition (USP) — a unique trade offer that distinguishes the company from competitors. For example: “production of furniture of any complexity in 3 weeks”
Feedback — the response of the audience.
Flood — messages in the comments, the chats, which are irrelevant to the topic of conversation and are of no benefit.
Crowd marketing - is a marketing technique that relies on the direct influence of several personalities on the target market for a particular product. As the name implies, crowd marketing focuses on large audience groups and uses different techniques to build referrals, generate leads, and increase website traffic.
Hashtag — a clickable keyword that helps you to find posts on a topic within a single social network. Starts with a hash sign (#). For example, on Instagram you can find posts related to SMM by hashtag #SMM.
Chat-bot — a virtual interlocutor, a program that is designed to simulate human behavior when communicating with people.
GeoTagging – Geotagging is adding a geotag in the form of metadata to various images, videos, and data posted online. It is a geographical information attached to the content.
Organic Reach – Organic reach is when your article or news reaches a unique number of users (not the same users) in an unpaid organic way.
CTR- Click-Through Rate or CTR is a very popular social media marketing term which forms part of almost every activity on any social media platform. is a measure of the percentage of users that click on your post. It is calculated by dividing the number of link clicks by post impressions or the number of views. The higher the CTR score, the better for a business.P
